Oakley: 2024 NFL Campaign
Our clients at Oakley asked us to help solve the evolving challenge around creating an innovative and culturally relevant 360 brand campaign for their 2024 NFL campaign that went beyond traditional sports marketing–showcasing the athletes' personalities and influence on culture while maintaining Oakley's brand identity across multiple channels.
As the lead strategist and group creative director, I enjoyed seeing this project through from strategic inception to broadcast and global execution and leading a multimedia team that created 166 unique assets for TV, OOH, social media, and retail, generating 15M social media views in the first 24 hours and 105M media impressions in the first week due to writeups from Complex, Hypebeast and Forbes.
Brand
Global Head of Communications: Diogo Rejtman Guimaraes
Global Content Director: Chasen Marshall
Global Content Manager: Jes Stockhausen
Agency
Account Manager: K’Love Mercader
Creative Director: Ian Liu
Design Director: Rachel Ward
Designers: Soryn Mouton / Suah Cho
Production
Director: Nick Martini
DP: Chuk Owens
Content Creator: Jack Delulio
Photography: Steve Counts / Adam Rindy
Producers: Andrea Bernick / Bre Kelly
Set Design & Props: Madison Lawlor
Wardrobe Stylist: Sid Young
Post
Executive Post Producer: Rebecca Jameson
Post Producer: Spencer Zachary
Editor: Adam Kimak
Assistant Editor: Enrique Ortiz
Sound Design: Eric Crepeau
Athletes
Patrick Mahomes II / Justin Jefferson / Derwin James Jr. / Rahmel Dockery / Eric Koston / Louie Lopez / SoCal Conquer Girls Flag Football