Oakley / Damian Lillard

Dame D.O.L.L.A.

Sub-Zero.

Trillard.

Big Game Dame.

No matter what name he goes by, Damian Lillard is as clutch as they come. As the face of Oakley’s efforts to connect with basketball and its ever-growing cultural halo, Dame has always embodied an ice-cold resolve on the court and effortless cool off of it. 

As strategy lead and group creative director, it was a special assignment to help capture him in Portland, where Dame Time started. As someone who is always quick to tie his success to the community around him, it seemed like a natural fit to build a day-in-the-life piece for this unique multi-hyphenate who continues to be “Lifted By The People.”

Creative Strategy: Jamal Dauda

Lead Creative: Bel Downie

Lead Editor: Lucas Raimondo
Additional Editors: Christopher Evans
Online Editors: Christian Carvallo, Grahm Pritchard
Color: Ryan Urzi
Music Composer: Nate Alford
Sound Design and Mix: Manuel Rivas
Post EP: Shannon Magarity
Supervising Producer: Bre Kelly
Post Producer: Davis Mc Ginn