Warner Bros. / All Elite Wrestling

Pro wrestling is one of the most misunderstood endeavors in modern amusement.

Is it a sport? Entertainment? Some inexplicable combination of both?

You probably don't have the whole picture, no matter what you believe it to be.

As a lifelong fan of “testosterone opera” (as my mother used to call it), I couldn’t have been more excited to take a deeper dive as strategy lead and creative director across this rebrand of Dynamite, AEW’s signature televised show on TBS.

Warner handed us a blank slate to reimagine the narrative around their weekly program, and we ran with it, treating the visual approach and storytelling around this piece as something more akin to traditional major sports leagues showcasing the commitment, athleticism, and one-of-a-kind dynamism that the AEW roster delivers week in, week out.

Director: Brendan Vaughan + Camila Cornelsen
Strategy & Creative: Jamal Dauda + Shreya Chopra
Editor: Adam Kimak
Assistant Editor: Christopher Evans
Online Editor: Christopher Evans
Color: Kaitlyn Battistelli
Color House: Ethos Studio
Original Music: Fabio Smeili
Sound Design and Mix: Eric Crepeau & Manuel Rivas
Post EP: Shannon Magarity
Media Asset Manager: Nate Lawrence
Post Producer: Ben Slevin