Bet365 / “The Fanatics”

Bet365 has been a leader in sports betting globally for almost twenty-five years but has only recently become a viable option for bettors in North America. To expand its footprint in a new market, we worked together to bring the brand’s “Never Ordinary” campaign to its social channels by celebrating the unique culture surrounding the NFL superfan with a series called “The Fanatics".

With initial episodes focused on the New Orleans Saints and Buffalo Bills fanbases, we created the beginning of a celebratory docuseries showcasing the extraordinary moments that happen well before kickoff.

As the series's creator and creative lead, this project was a fun exercise in tight, focused social-first storytelling with an agile crew: an increasingly critical creative framework for more and more brands continuing to reimagine their voice in newer content spaces.

Strategy & Creative: Jamal Dauda

Director: Taylor Witczak
Editor: Enrique Ortiz
Online Editor: Enrique Ortiz
Color: Arianna Shining Star
Sound Design: Roman Richard
Sound Mix: Roman Richard
Post Executive Producer: Shannon Magarity
Post Producer: Ben Slevin